I build teams and products with deep empathy, thorough analysis, rapid iteration, and great communication.

I am a founder, investor, and software product leader with 13+ years of experience building and scaling AI-driven, data-centric products across fintech, construction technology, and enterprise SaaS.

Most recently, I was a Principal Product Manager at Gusto, where I led high-impact initiatives across employer and accountant onboarding. I built and led cross-functional teams focused on accountant-led payroll setup and client activation, designing automation that converted unstructured inputs into structured, ingestible workflows. This work reduced employer onboarding from days to minutes and drove a ~10% increase in 14-day payroll readiness through A/B-tested improvements. I also spearheaded accountant-led client-invitation optimization, increasing client invitation rates from 63% to 85%, materially expanded adoption across payroll, health insurance, workers’ compensation, and 401(k) products. In parallel, I led growth and platform initiatives, including benefits experimentation that drove a 60% lift in health benefits lead creation and helped generate meaningful net-new ARR, as well as loss-prevention work that closed critical billing gaps and prevented millions in annual revenue leakage.

Prior to Gusto, I was a Product Lead at HOVER, where I owned the vision, strategy, and roadmap for growth, acquisition, and contractor workflows. I pitched and secured executive buy-in to fund a new team focused on simple, self-serve product-led growth (PLG) experiences for contractors and insurance partners. I led discovery, execution, and the beta launch of Inspection Checklist—HOVER’s first self-serve PLG product—which achieved over 150% month-over-month growth post-launch without dedicated sales or marketing support and drove hundreds of thousands of dollars in new revenue. My work at HOVER sat at the intersection of product, design, engineering, research, sales, and data, with a consistent focus on reducing friction in complex, real-world professional workflows.

Before HOVER, I was a Senior Product Manager at Autodesk, which I joined through the acquisition of PlanGrid. Within Autodesk Construction Solutions, I owned the roadmap and execution for a core issue-tracking product used by large, distributed construction teams. I led the integration of one of PlanGrid’s most widely used products into Autodesk’s platform, coordinating stakeholders across multiple teams and countries, running engineering sprints, and ensuring continuity for existing customers. I also mentored and onboarded newer product managers, supporting both delivery excellence and operational rigor.

Earlier in my career, I was a Product Lead at Carta, where I led a team of engineers and designers to build and launch Carta Boardroom alongside the cap table product. Carta Boardroom became a new revenue-generating offering within months of launch and materially improved engagement and equity participation for customers. Prior to Carta, I was a Product Manager at Navdy, where I owned navigation and messaging experiences for an augmented-reality heads-up display used by tens of thousands of drivers. I led integrations, beta programs, and large-scale user research efforts to refine real-time navigation, communication, and onboarding flows. Navdy was backed by Upfront Ventures, Harman, and Qualcomm Ventures.

I am also a founder and angel investor. I founded a Y Combinator company called Halolife, an online platform to find, plan, and pay for burial or cremation services. As a solo, non-technical founder, I led customer research, product development, fundraising, and early partnerships, including a pilot with a large national hospice provider serving dozens of families per month. As an angel investor, I support early-stage founders with product strategy, zero-to-one execution, and go-to-market decision-making, often drawing on my experience building both self-serve and enterprise products.

My first exposure to startups came as a founding employee at Storefront, an online marketplace for short-term retail. I joined shortly after Series A and worked across product, growth, and operations—self-teaching SQL, building dashboards, and helping scale the supply-side marketplace to triple listings year over year across multiple cities.

Prior to my work in startups, I lived and worked internationally. In China, I was a consultant at a financial communications firm serving clients including UBS, KKR, and Apax Partners. In Australia, I worked for Trek Bicycle Corporation on business and retail development, helping open and scale Trek concept stores across the APAC region, including site selection, store build-outs, and ongoing financial performance tracking.

I earned my B.A. in International Political and Economic Policy from the University of Wisconsin–Madison and also studied Chinese language and history at Nankai University. I now live in Sausalito, California.

In the news:

Halolife (YC W16) Brings Transparency and Ease to the Process of Planning a Funeral -   Y Combinator Blog

Meet 29 Bay Area startups who pitched at Tuesday's Y Combinator Demo Day -   Silicon Valley Business Journal

How my death startup died — in ten not-so-easy steps. - My blog